A 100-kilometer bike ride through the rolling hills of Limburg, surrounded by enthusiastic spectators and colleagues you exercise with—that’s the ZekerArbo in a nutshell. Nick van Loenen (commercial director at HBM Dakbedekking) participated in the Amstel Gold Race and shares his story.
The day started early. We parked right next to the VIP pavilion, which saved us a lot of hassle right off the bat. When we arrived, a nice breakfast and a cup of coffee were already waiting for us. It was the perfect way to ease into the day before the 100-kilometer race began.
“My cycling buddies arrived about fifteen minutes later, and we set off shortly after that. We started the day by cycling down the Cauberg early in the morning—an impressive way to kick things off.”
What started out as a chilly morning quickly turned into perfect cycling weather. As soon as the sun came out after the start in Valkenburg, it was clear that short sleeves were the right choice.
“On the first climb, we knew right away: this is going to be a great day. You’re riding through the beautiful Limburg countryside, the sun is shining, and there are spectators lining the route—it just gives you energy.”
The 100-km route passes by the Geulhemmerberg, Maasberg, Lange Raarberg, Sweikhuizerberg, Bergseweg, Fromberg, Koulenberg, and Sibbergrubbe, and ends with the famous Cauberg. Each climb has its own character.
“Personally, I thought the Fromberg was the most beautiful climb of the day: a lovely, winding road with stunning views. But the Cauberg as the finale… that’s something special. With all the spectators lining the route, you’re practically carried over the top.”
Sports and adventure go hand in hand—and sometimes take a little detour.
“One of my cycling buddies pushed a little too hard on the Geulhemmerberg and missed a turn. We had to look around for a bit, but luckily we were able to continue together. That’s all part of the experience, and it makes for the best stories afterward!”
ZekerArbo organized the day down to the last detail. From parking to the after-party, everything went smoothly.
“The aid stations along the route were well organized: plenty of space, and multiple stations for drinks and food. After crossing the finish line, we received a nice medal, and you could relax in the VIP pavilion with an Amstel or two 0.0 Radlers, as I did. Then I had some fries and pasta—everything was really well done.”
Getting more exercise is one thing, but exercising together adds a dimension you don’t just find at the gym.
“You get to know your colleagues in a whole new way. On a bike or during a sporting challenge, you quickly let your guard down and show your true self. You laugh, you cheer each other on, one moment you’re talking about the climb, and the next you’re discussing work or your personal lives. That really strengthens the bond between us.”
Working with other business owners to promote vitality. Getting active—literally—and sharing tips on workplace prevention. That’s the ZekerArbo . Real-life experiences that bring people together, challenge them, and energize them all year round.
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